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Insights > Profile Metrics > Facebook KPI's

Last Updated: Apr 25, 2017 09:24AM EDT
CX Social allows you to monitor multiple social media accounts, such as Facebook Pages. Based on the activity we picked up from these pages, we deliver statistics about your connected accounts in Insights > Profile Metrics

On top of this page, we provide you with the more general information about engagement and profile activity. More information about this section can be found here.

Below you'll see the platform specific metrics. This Support Article focuses on the Facebook KPI's listed there.  

Jump directly to a KPI via this menu:


ŸŸ● Fans
ŸŸ● Post Engagement Rate
ŸŸ● Fan Engagement Rate
ŸŸ● Engagement
ŸŸ● Reactions
ŸŸ● Page and Tab Visits
ŸŸ● Post Reach
ŸŸ● Total Reach
ŸŸ● Daily Page Stories
ŸŸ● Shares
ŸŸ● Video Views
ŸŸ● Where Do Your Page Likes Come From
ŸŸ● Net Likes
ŸŸ● Positive Feedback from Users
ŸŸ● Negative Feedback from Users
ŸŸ● External Referrers
ŸŸ● Check-ins


Fans

This graph shows the evolution of the number of people who liked the Facebook Page(s). You can also flip the chart, and then you are able to see the number of new fans. When you are filtering on a specific date range, this means that this is the difference between the number of Fans on the Last Day minus the numbers of Fans on the First Day. 

By default this graph is segmented by profile. This means that if you connected multiple Facebook pages to your topic, all those pages will be represented separately in the graph. 


 






    
 









 

Post Engagement Rate
 

Definition

Here we show the evolution of how engaged the audience is with the content that was posted on the connected Facebook page(s).  By default this graph is segmented by profile. This means that if you connected multiple Facebook pages to your topic, all those pages will be represented separately in the graph. 

Calculation

Each day contains the Last 28 Days moving sum of Post Engagement Rate. We calculate this as such: Post Engagement Rate = (Number of likes, comments, retweets, replies,... / number of page posts) * 100

   



















Fan Engagement Rate


Definition

This graph shows the evolution of how engaged your fans are with the content that was posted on the connected Facebook page(s). We segment this graph by profile. If you connected multiple Facebook pages to your topic, all those pages will be represented in the graph as a separate line.
 

Calculation

Each day contains the moving sum of Fan Engagement Rate for the past 28 days. This rate is calculated with this formula: Fan Engagement Rate = (Number of likes, comments, retweets, replies,... / number of fans) * 100
 

Example

Let's say the Fan Engagement chart shows 106,81 on the 28th of January.

To retrieve this figure, we applied the above formula for the date range from the 1st of January - 28th of January, since we always take the moving sum for the last 28 days. 

 

Engagement

 

Definition

Here you see the evolution of how many times the community engaged with a Facebook Page. The Engagement chart is also segmented by profile. By this we mean that if you connected multiple Facebook pages to your topic, all those pages will be represented in the graph as a separate line.
 

Calculation

Each day contains the moving sum of Engagement for the last 28 days. This figure included the following types of mentions: likes, comments, replies, wall posts and private mentions by others on this page. This can be filtered on in Inbox using filter: "Status is Not Sent" AND "Profile is ... (your Facebook Page)"
 

Example

In the below chart we had 60 interactions with our Facebook community on January 30th:

 
 


Reactions

 

Definition

This widget will show you the total amount of pages reactions per day per type. You will see a breakdown of the Anger, Haha, Like, Love, Sorry and Wow. 

 

 



Page and Tab Visits

 

Definition

'Page and Tab Visits' measures the amount of times one of your Facebook Tabs was viewed by someone who was logged into Facebook. This chart is segmented by profile. This means that all the Facebook pages connected to this topic are represented as a separate line in the graph.

 
 

 

Post Reach

 

Definition 

This is the number of unique people who saw your Page posts in an ad or sponsored story (Unique Users). Here we segment by type: Paid, Viral or Organic reach. This means that if you have multiple Authorized Facebook connections to this topic, the separate lines in this chart are the sum of all pages. 



 















NOTE: When looking at this metric for a period that is longer than 24 hours, there is no guarantee for uniqueness, since uniqueness is only checked within the same day.  A post reaching the same user twice within the same day will be counted as only 1, a post reaching the same user two days in a row will be counted as 2. 



Total Reach

 

Definition 

The Total Reach is the number of unique people who saw any activity from your page (fans or non-fans). There are thee sorts of reach:

Paid Reach shows the number of people who saw a sponsored story or an ad pointing to your Page (Unique users).

Organic Reach is the number of people who visited your page, or saw your page or one of its posts in news feed or ticker. This includes fans and non-fans. 

Viral Reach counts the number of people who've accessed a page via a story from their Facebook friends. 

This chart is again segmented by Type, meaning that the lines represent the sum of all your connected pages to this topic. 

 



Daily Page Stories

 

Definition 

This “Daily Page Stories” metric is the total amount of stories (post likes, post comments, shares, likes on shares, page likes, checkins, etc.) your page has received on a given day. 

 
 


Shares

 

Definition

This widget shows you the amount of shares your pages have per day. This way you can see posts from what days were shared more then others. When you would click the toggle button you will see the average, maximum and total amount of shares. 

 
 


Video Views

Definition

This widget shows you the total number of times videos have been viewed for more than 3 seconds. Next to that we also show the average daily video view count. 
 


Where do Your Page Likes Come From

 

Definition

Here we show the number of times your Facebook Page was liked, broken down by the most common places where this happened. 

Here we don't segment by profile, but by source. This means that the separate lines you see per type are the sum of these values for all authorized Facebook pages connected to this topic. In case you wish to see this for only one profile, you can apply a filter on top of the page (profile is + one of the pages).

 

The different sources are:
 
  • API: People who likes your page through an app developed by a third party.
  • Timeline: People who liked your page from the Likes section of their own Timeline of someone's else.
  • External Connect: People who liked your page form an external site using a Facebook social plugin.
  • Hovercard: People who liked your page through the popup window they get when they hover over a link that leads to your page.
  • Mobile Ads: People who liked your page through a mobile ad.
  • Page Browser: People who liked your page using Facebook's Page Browser.
  • Page Profile: People who liked your page on the page itself
  • Page Suggestion: People who liked your Page through an invite from an Admin
  • Recommended Pages: People who saw your page in the recommended pages section and liked it as such.  Search: People who liked your page from their search results.
  • Sponsored Story: People who liked your page via a sponsored story.
  • Ticker: People who liked your page from a story they saw in their ticker.
  • Wizard suggestion: People who liked your page in the new user wizard when registering for Facebook. 
  • Favorites: other pages that have liked your page.
  • Like Story: People who liked your page from a story they saw about a friend liking it.
  • Fan Context Story: People who like your page through the hover over context part that pops up when their friend mentions the page. (see picture below)
  • Photo Snowlift: People who liked your page while viewing a photo 'snowlift' lightbox. (see picture below)


Net Likes

 

Definition

Net Likes shows the number of new people who have liked your page and the number of people who disliked your page (unique users)When flipping the chart, you will see the total number of New Likes and the total number of Unlikes. These figures are the sum of every like or unlike, during the date range you've filtered on. 

This chart is segmented by profile. This means that all the Facebook pages connected to this topic are represented as a separate line in the graph. However, since we can only retrieve this data for pages with an authorized connection, only those will be visible.
 

 



Positive Feedback From Users

 

Definition

The number of people who have given positive feedback to your page, by type (unique users).

Here we don't segment by profile, but by type. This means that the separate lines you see per type are the sum of these values for all authorized Facebook pages connected to this topic. In case you wish to see this for only one profile, you can apply a filter on top of the page (profile is + one of the pages).

The different types of positive feedback are:
 
  • Like: like on a story.
  • Link: share of a story.
  • Comment: comment on a story. 
  • Answer: answering a Question that was posted.
  • RSVP: respond to an event.
  • Claim: claiming an offer.
     

 
 

Negative Feedback From Users

 

Definition

The number of people who have given negative feedback to your page, by type (unique users).

Here we don't segment by profile, but by type. This means that the separate lines you see per type are the sum of these values for all authorized Facebook pages connected to this topic. In case you wish to see this for only one profile, you can apply a filter on top of the page (profile is + one of the pages).

The different types of negative feedback are:
 
  • Post Hides: People who hid one post from your page.
  • Hide All: People who hid all posts from your page.
  • Removed Posts: People who click the small arrow on your post to prevent it from showing up again.
  • Spam Reports: People who reported the page as spam.
  • Unlike Page: People who unliked the page
     
  

External Referrers

 

Definition

This chart lists the top referring external domains sending traffic to your page (total count).

Here we don't segment by profile, but by type. This means that the separate lines you see per type are the sum of these values for all authorized Facebook pages connected to this topic. In case you wish to see this for only one profile, you can apply a filter on top of the page (profile is + one of the pages).

 

 

Check-Ins

 

Definition

This equals the number of check-ins at a place, represented by a Facebook Page

Once location can have multiple Pages. Let's say there's a building at a specific address, where multiple brands have their headquarters. Each brand will have their own Page, but the location will be the same. The Checkins represent the value of all visitors of one particular Page (so one brand). 


This graph is also segmented by profile. This means that if you connected multiple Facebook pages to your topic, all those pages will be represented separately in the graph.
 

Where do we retrieve this data?

We get the data directly from Facebook itself via their Insights Graph API. 

Important note: When you compare our data with those on Facebook, you might find there's a difference. This is due to the time zone difference. Facebook always calculates their Insights at 0:00, but in their time zone. However, it's possible that in our time zone this is already a day later. So due to the translation of the zones, the data in CX Social can be displayed one day later, depending on the time zone you're in.
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