If any terms seem strange to you, it might be an idea to keep our Insights Glossary close.
In general, you can split op your Insights screen in 3 big parts: the left sidebar, the top menu and the working field presenting the metrics.
The left side bar can further be split up into two parts. At the top, you will find the 4 different Insights Sections: Overview, People, Posts & Engagement and Profile Metrics. (Note: the different sections are explained further below)
Below these different Insights sections, you will find a list of all your connected social profiles. This list allows you to apply an easy filter to the insights you're viewing. Simply click a page in the list and the data in the insights will be narrowed down to data from your selected profile only. This choice will also be reflected in the filter bar at the right top of your page.
In the top menu, you will find several options that allow you to control the data set you're seeing insights for.
- Topic selector
- Compare function
- Filter bar
- Date range
- Mailbox shortcuts
Note: Don't forget to select the correct topics used for the selected mailbox.
- Export and dashboard options
While the rest of your screen is pretty straight forward in showing you the charts and metrics in accordance to your choices in the left side bar and top menu, there are also three slightly hidden symbols that will allow you to get even more out of your page.
- A little arrow next to a metric's title will allow you to switch between different versions of the chart or metric you're seeing. In general, this is our way to declutter your page view while at the same time respecting our customers' needs and providing nuance by letting you choose between different versions of charts and metrics. For example, on the 'overview' page, you will find the '(top)Photos' but the arrow next to its title will also let you choose for 'Top videos' or 'Top URLs'. This is shown by the pink markings on the screenshots below.
- Next to titles or terms, you will often find a question mark. If you hover over these tool tips, you will get more info about the specific metric in the form of a short description and a link to the corresponding support article (when applicable). This is shown by the green markings on the screenshots below.
- You'll also find that you can access legends by hovering over charts and metrics. On top of that, all charts will show a gear wheel when you hover over the right top corner of the chart area. Clicking this gear wheel will also show you the chart's legend. This is shown by the blue and '(hover)' markings on the screenshots below.
- In the profile metrics section, you'll find that most metrics can be presented as either a chart or a number through the flip card feature. You can find more information and examples about that here.
The CX Social Insights are divided into 4 sections. In each section, you can find related metrics grouped together. As explained above, you can access these sections via their names at the top of your left sidebar. The 4 different sections are the following:
- Overview: This section holds the most general info about your selected data
- People: All info regarding the demographics and location behind your mentions can be found here.
- Posts & Engagement: This section will give you more insights about your posts and the achieved Engagement.
- Profile Metrics: Last but not least, you will find all useful metrics about your connected profiles in this section.
The first section, Overview, holds the more general insights about your data set. At the top you will find both a number and time line showing you the total amount of mentions in your data set. Just beneath that the most popular sources are listed, followed by the sentiment analytics of your data set. Further down, you can find the trends in your data set. You'll find a little arrow to switch between trends, a word cloud and trending hashtags. Next you'll find the pictures that came back most in your data set. Here the arrow will let you see top videos and top URLs as well. At the bottom of the page you find what websites are posting a lot about your topic(s), or what websites are being mentioned a lot in your data set.
The second section holds all useful info regarding the people posting about you. You'll find info on their demographics, a map showing you were people are talking about your topic(s) and a list of your social influences. You can choose to rank these influencers based on their Engagement with your channels, their Influence or their amount of followers.
In the third section, all insights about your posts are presented. On this page, you will find at what moment you and your followers were most active. Plans with business hours will also be able to see whether mentions were received during or outside of business hours. Below, you will find a time line with the posts your profile(s) sent out, and a list of those posts. You're also able to switcht this list to top posts to see which posts generated the most engagement.
In the last section, you'll find all analytics regarding your connected profiles. At the top, you'll find an overview for all the profiles listing their activity. Below that, you'll find all useful metrics per social platform. You can hover over all tooltips to get additional info on the metrics you're viewing, but we've also wrote support articles about some platforms to go more in dept. You can read this articles to get a better understanding of the metrics for facebook pages, Twitter accounts, Instagram accounts, Youtube channels, Google+ pages, Foursquare venues, Linkedin companies, Pinterest profiles and Tumblr blogs.