In this section, you will see an overview of:
- either the posts that were posted by the social profiles connected to the topic, during a certain date range (profile posts),
- the top posts ranked on the number of engagement (and in this case, you will not only see the posts made by the social profiles connected to the topic, but also mentions made by other social profiles that interacted with the connected social profiles in any way).
Jump directly to one of the subjects via this menu:
In the default view, you will see the "Profile Posts". These are the posts made by the connected social profiles and ranked on the date they were published starting with the latest date first.
The first thing you see here is a graph where you will find three different things: engagement (grey), keyword mentions (purple), and published posts (pink). When you hover over them, you will be able to see the amount of engagement, keyword mentions, and published posts for a certain day. If you want to see all the mentions (published posts, keyword mentions, and mentions that received engagement) on that particular day, just click on one of the dots that appear when you hover over the results of that day in the graph. (Please Note: If you've selected a specific social profile in the grey bar on the left, you will only see the engagement and published posts in the chart and not the keyword mentions. Those are only shown in the general overview with all connected social profiles.)
The engagement you see for a certain day is calculated based on all the engagement there was on that day (see below for an explanation of engagement per type of social profile). This is not only for the published posts for that day, but also on posts that were posted earlier (e.g. if someone comments on a post that was made the day before, this comment will be counted as engagement on the day the comment was made and not on the day the post was made).
Keyword mentions mean how many mentions came in that day because they contained one of the keywords from the keyword query for that topic.
Published mentions are the number of mentions that were published that day on one of the social profiles that are connected to the topic. The bigger the pink circle for a day, the more mentions that were published that day.
Tip: To be able to print the chart, or see the legend, just hover over the right top part of the chart, and you will see a clickable symbol pop up.
Underneath the chart, you will see the mentions that were published by the connected social profiles in the chosen date range. On the left of each mention, you will see the symbol and the name of the social profile it has been posted on. When you click on that symbol or on the name of the social profile, you will be redirected to the detail page of that social profile where you can see all other posts made by that profile.
Next to the name, you will see the date and the exact time the post was published. When you click on this, you will be redirected to the permalink of the post. Next to that, you can see the post that was published. Finally, on the right side, you will see the engagement for that post. When you click on the engagement of a certain post, you will see the mentions that received the engagement.
Here you will find an explanation of the engagement for the different social profiles:
Facebook: Likes, comments by others, comments made by the profile, and replies on comments (by the profile and by others). (Please Note: Shares and comments on shares are not included.). For video's uploaded via Facebook (not links posted to a Youtube video) we can also show you some insights about the video views (both paid and organic) and the average time the video was watched.
Twitter: Replies from others on this mention and retweets (Please Note: Favorites are not included.)
Youtube: Comments (via Youtube as via Google+) (Please Note: Replies on comments are not included.)
Google+: Likes (+1), reshares, and comments made by others and the profile
Vimeo: Likes, comments (made by others and the profile) (Please Note: Replies on comments are not included.)
Pinterest: Repins, comments, and likes
LinkedIn Managed Company: Likes and comments
Instagram: Likes and comments
Tripadvisor: 'Posted by' not tracked
Foursquare: 'Posted by' not tracked
When you hover over the engagement for a certain post, you will also see a pop-up with all the results concerning this post that we received directly from the social service. Please be aware that the engagement we show is not just a sum of all the results you see in the pop-up. Example: For Facebook, we don't calculate shares and comments on shares. <=> When you look at the pop-up, you will see that comments are seen as sum of comments on the posts and comments on shares. Also, comments could have been deleted, etc.
You can also rank the posts on another parameter: Top Posts (by engagement). Here, all mentions concerning a certain topic will be taken into account, so not just the posts made by the connected social profiles. (Please Note: We will only show the first 100 results.)
When you rank the posts on Top posts (by engagement), this will show you the posts made by the connected social profiles and by others ranked on the engagement they had. The engagement is calculated for each social profile as shown above.
Please note: we rank by engagement based on mentions we could track in CX Social. Some actions are impossible to track, like for example Facebook shares. However, shares are shown in the engagement overview we directly get from Facebook. So it will be included in the 'Engagement' number you see, but in the ranking, only the mentions for which we can calculate the engagement count. So that is the reason why you may see a mention for which the number of engagement is higher but ranked lower than another mention.
When you hover over the Engagement number in the Top Posts Graph, you will see the breakdown of the Reactions as well.
Tip: If there's no specific filter on (e.g. not filtered on a specific social profile), you will see the results for all social profiles together (and also for websites). If you do select a specific social profile in the grey bar on the left, you will only see the results for mentions from that social profile and mentions from people who interacted with that social profile.
The second option is to filter your top posts by their potential reach, which will show you the posts made by the connected social profiles and by others ranked on their highest potential reach. This number doesn't only show you the amount of users you engaged with, but also the followers of those users who may have seen your handle or tweet.
Another option is to get an overview of your Top Replies. This will show replies made by the connected social profiles and replies made by others. As with the top posts, there is an option to filter these by engagement or by potential reach.
When you rank the replies on Top Replies (by engagement), this will show you the replies made by the connected social profiles and by others ranked on the engagement they had. The engagement is calculated for each social profile as shown above. (Please Note: We will only show the first 100 results.)
The second option is to filter your top replies by their potential reach, which will show you the replies made by the connected social profiles and by others ranked on their highest potential reach. This number doesn't only show you the amount of users you engaged with, but also the followers of those users who may have seen your handle or tweet.