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Insights > Profile Metrics > Twitter Metrics

Last Updated: Nov 15, 2016 06:17AM EST
In the CX Social Settings, you can connect social profiles to a Topic. This will allow you to monitor the activity on this profile. Based on the mentions we picked up from these social profiles, we also provide a number of specific metrics that can be found in Insights > Profile Metrics.

The Profile Metrics section provides general information such as followers, engagement, growth, .. in the 'Social Profiles Metrics' chart. Below you can find the more platform specific metrics. This Support Article focuses on the specific metrics for Twitter.

Jump directly to a KPI via this menu:
 

Followers

The total amount of followers of the profile, for each day of the selected date range. 

 

Post Engagement Rate


‚ÄčEvolution of the Post Engagement Rate for the selected date range.
Here we show the evolution ofhow engaged the audience is with the content that was posted on the connected Twitter account(s).

By default this graph is segmented by profile. This means that if you connected multiple Twitter accounts to your topic, all those pages will be represented separately in the graph.

 

Calculation


Each day contains the last 28-days moving sum of Post Engagement Rate. We calculate this as such:

Post Engagement Rate = (@mentions, mentions, tweets with .@ prefix, RT's, retweets, private messages from others (Please note: favorites are not included) / number of page posts) * 100


Example

The Post Engagement on March 29th is 318.29%.



To retrieve this figure, we applied the above formula for the date range of 1 - 28 March, since we always take the moving sum for the last 28 days. This is the same figure you would see if you set your date range like this, and had a look at the Post Engagement Rate in the table on top of this page.

 

Fan Engagement Rate


This graph shows the evolution ofhow engaged the audience is with the content that was posted on the connected Twitter account(s).

We segment this graph by profile. If you connected multiple Twitter accounts to your topic, all those pages will be represented in the graph as a separate line.
 

Calculation


Each day contains the moving sum of Fan Engagement Rate for the past 28 days. This rate is calculated with this formula:

Fan Engagement Rate = (@mentions, mentions, tweets with .@ prefix, RT's, retweets, private messages from others / number of followers) * 100


Example

Let's say the Fan Engagement chart shows 21.35 % on March 29th.



To retrieve this figure, we applied the above formula for the date range of 1 - 28 March, since we always take the moving sum for the past 28 days. This is the same figure you would see if you set your date range like this, and had a look at the Fan Engagement Rate in the table on top of this page.

 

Engagement 


Here you see the evolution of how many times the community engaged with a Twitter account

The Engagement chart is also segmented by profile. By this we mean that if you connected multiple Twitter accounts to your topic, all those pages will be represented in the graph as a separate line.

Calculation

Each day contains the moving sum of Engagement for the past 28 days. This figure included the following types of mentions: @mentions, mentions, tweets with .@ prefix, RT's, retweets, private messages from others / number of followers. This can be filtered on in Inbox using filter: Status is not sent AND profile is ... (your Twitter account).


Example:

In the below chart we had 502 interactions with our Twitter community on January 29th:


In case we want to check this figure, I can go to Inbox and filter on the engagement with this filter:


I selected date range 1 - 28 January, since we always take the moving sum for the past 28 days. On top of the page, under 'Tools', you will see the same amount as in the chart in Insights.

 

Potential Reach


This widget shows you the number of followers that may see a tweet of the user on a given day. Each tweet that day counts towards the total, so if somebody has 500 followers, a tweet by that user has a potential reach of 500. If a user with 100 followers tweets 4 times, this will count as a total potential reach of 400. This metric is an estimation of the influence of a certain user. (Tweets of type reply or private message are not taken into account.)

 

Klout Score

Score from Klout.com, indicating this person/profiles social influence. The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score (e.g. Barack Obama has a Klout Score of 99).

 

Following

Total amount of people/profiles this person/profile is following, for each day of the selected date range.

 

Added to lists

Amount of lists this person/profile has been added to. A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list.

Note: Lists are used for reading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members to see.

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