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Insights > Profile Metrics > Foursquare Metrics

Last Updated: Nov 15, 2016 06:18AM EST
In the CX Social Settings, you can connect social profiles to a Topic. This will allow you to monitor the activity on this profile. Based on the mentions we picked up from these social profiles, we also provide a number of specific metrics that can be found in Insights > Profile Metrics. 

The Profile Metrics section provides general information such as followers, engagement, growth, .. in the 'Social Profiles Metrics' chart. Below you can find the more platform specific metrics. This Support Article focuses on the specific metrics for Foursquare.

Jump directly to a KPI via this menu:

Visitors

The total number of unique visitors who have checked into this venue (since the start of the Foursquare location).
 

Fan Engagement Rate


This graph shows the evolution of how engaged the audience is with the content that was posted on the connected Foursquare location(s). 

We segment this graph by profile. If you connected multiple Foursquare locations to your topic, all those pages will be represented in the graph as a separate line.
 

Calculation


Each day contains the moving sum of Fan Engagement Rate for the past 28 days. This rate is calculated with this formula:

Fan Engagement Rate = ( Checkins by others/ number of visitors) * 100


Example

Let's say the Fan Engagement chart shows 32.97 % on March 29th.



To retrieve this figure, we applied the above formula for the date range of 1 - 28 March, since we always take the moving sum for the past 28 days. This is the same figure you would see if you set your date range like this, and had a look at the Fan Engagement Rate in the table on top of this page. 


 

Engagement


Here you see the evolution of how many times the community engaged with a Foursquare location

The Engagement chart is also segmented by profile. By this we mean that if you connected multiple Foursquare locations to your topic, all those pages will be represented in the graph as a separate line.

 

Calculation

Each day contains the moving sum of Engagement for the past 28 days. This figure included the following types of mentions: Checkins by others. This can be filtered on in Inbox using filter: Status is not sent AND profile is ... (your Foursquare location).


Example:

In the below chart we had 30 interactions with our Foursquare community on March 29th:




In case we want to check this figure, I can go to Inbox and filter on the engagement with this filter:





I selected date range 1 - 28 March, since we always take the moving sum for the past 28 days. On top of the page, under 'Tools', you will see the same amount as in the chart in Insights.

 

Likes

The total number of people who liked this venue (since the start of the Foursquare location). 

 

Checkins

The total number of checkins for this venue (since the start of the Foursquare location). 
 

Rating

The average rating, a score computed by Foursquare, based on likes and popularity, for this venue. 
 

Photos

The total amount of photos taken at this venue (since the start of the Foursquare location). 
 

Tips

The total amount of tips left at this venue (since the start of the Foursquare location). 
 

Listed

The total amount of times this venue was added to a list (since the start of the Foursquare location). 

Contact Us

support@engagor.com
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