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Insights > Profile Metrics > Tumblr Metrics

Last Updated: Nov 15, 2016 06:21AM EST
In the CX Social Settings, you can connect social profiles to a Topic. This will allow you to monitor the activity on this profile. Based on the mentions we picked up from these social profiles, we also provide a number of specific metrics that can be found in Insights > Profile Metrics. 

The Profile Metrics section provides general information such as followers, engagement, growth, .. in the 'Social Profiles Metrics' chart. Below you can find the more platform specific metrics. This Support Article focuses on the specific metrics for Tumblr.

Jump directly to a KPI via this menu:  

Followers


Total amount of followers of the blog

 

Post Engagement Rate


Here we show the evolution of how engaged the audience is with the content that was posted on the connected Tumblr blog(s). 

By default this graph is segmented by profile. This means that if you connected multiple Tumblr blogs to your topic, all those pages will be represented separately in the graph. 

Calculation

Each day contains the last 28-days moving sum of Post Engagement Rate. We calculate this as such:

Post Engagement Rate = (likes en reblogs by others / number of posts/reblogs) * 100


Example

The Post Engagement on April 26th is 50 %. 



To retrieve this figure, we applied the above formula for the date range of 29 March - 25 April, since we always take the moving sum for the last 28 days. This is the same figure you would see if you set your date range like this, and had a look at the Post Engagement Rate in the table on top of this page. 

 

Fan Engagement Rate


This graph shows the evolution of how engaged the audience is with the content that was posted on the connected Tumblr blog(s). 

We segment this graph by profile. If you connected multiple Tumblr blogs to your topic, all those pages will be represented in the graph as a separate line.
 

Calculation

Each day contains the moving sum of Fan Engagement Rate for the past 28 days. This rate is calculated with this formula:

Fan Engagement Rate = (likes en reblogs by others / number of followers) * 100


Example

Let's say the Fan Engagement chart shows 200 % on April 26th.



To retrieve this figure, we applied the above formula for the date range of 29 March - 25 April, since we always take the moving sum for the past 28 days. This is the same figure you would see if you set your date range like this, and had a look at the Fan Engagement Rate in the table on top of this page. 


 

Engagement


Here you see the evolution of how many times the community engaged with a Tumblr blog

The Engagement chart is also segmented by profile. By this we mean that if you connected multiple Tumblr blogs to your topic, all those pages will be represented in the graph as a separate line.

 

Calculation

Each day contains the moving sum of Engagement for the past 28 days. This figure included the following types of mentions:likes en reblogs by others. This can be filtered on in Inbox using filter: Status is not sent AND profile is ... (your Tumblr blog).


Example:

In the below chart we had 2 interactions with our Tumblr community on April 26th:




In case we want to check this figure, I can go to Inbox and filter on the engagement with this filter:





I selected date range 29 March - 25 April, since we always take the moving sum for the past 28 days. On top of the page, under 'Tools', you will see the same amount as in the chart in Insights.


 

Posts


Total amount of posts made by the blog (since the start of the blog).

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