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Insights - People in CX Social

Last Updated: Jun 22, 2017 08:50AM EDT
Everything you want to know about people talking to and interacting with your brand, can be found in the Insights People section of CX Social.
In this section dedicated to your user base you are able to find out more about gender and age, location, languages and even which people have the most influence or engagement with your brand and which accounts have to most followers. Remember that you can select multiple topics at the same time in the topic selection menu.

ŸŸ●  Gender and Age
ŸŸ●  Language
ŸŸ       ●  Compare mode
ŸŸ●  Location
ŸŸ●  Engagement
ŸŸ●  Influencers
ŸŸ●  Followers
Gender and Age
The first widget you see in the Insights People section is the Gender and Age widget. Here we display an estimation of the male and female user base and age of all the people who talked about your topic(s).

In the top left corner you can see a drop down, which allows you to see Gender and Age for mentions from All sources – in other words, all the mentions from your topic - or for Facebook only.

ŸŸ●  All Sources

Most services do not provide us with the exact gender and age details of single users. Meaning the data provided under All Sources is an aggregation of estimated genders and age-groups based on the user's first and last names. Estimations are based on comparing names from your topic with publicly available Census data. If we don't find a match for gender and or age, or the mention is not coming from a person (for example a news article) then the mention isn't included in the graph.

ŸŸ●  Facebook Insights
If you connected a Facebook Page to your topic you will have additional options in the People Insight section. If you click on the dropdown, right next to All Sources, you can select in depth Insights for your page only. All of the Facebook statistics are retrieved directly via the Facebook Insights API.

ŸŸ●  Facebook Page: Your Fans
ŸŸ●  Facebook Page: People Reached
ŸŸ●  Facebook Page: People talking about this
Facebook Page: Your Fans
Here we will show you how many male and female fans your Facebook page has and in what age class they are. Facebook provides us with demographic information of your Facebook Fans when the page is authorized.


Note: this is the same data you would see if you would go to the Facebook Insights and check the tab Your Fans.
Facebook Page: People Reached

Here we show demographic information (gender and age) of the number of people who saw a post from your Facebook page in the past 28 days

People Reached

Note: this is the same data you would see if you would go to the Facebook Insights and check the tab People Reached.
Facebook Page: People talking about this
Here we show demographic information (gender and age) of the number of people talking about the page by user age and gender in the past 28 days

Note: this is the same data you would see if you would go to the Facebook Insights and check the tab People talking about this. 
Next to the Age and Gender widget you will see the Language widget. Here you will be able to see a subdivision per language of the mentions in your topic. In order to determine the language of each mention we use the Bing Language Detection Technology.  

All the numbers you see here are completely based on the mentions in your Inbox. Meaning if you would filter on a certain language in the Inbox you should see the same amount of mentions.

Compare mode

You also have the option to Compare the total amount of mentions from different topics per Language. For example if you want to compare the total amount of mentions for your own topic vs. your main competitor  which you are also tracking CX Social based on Language: Simply toggle the Compare button and select Compare by Topic. (Make sure you have multiple topics selected before comparing or this won't work!) You will see an additional section in the Language widget allowing you to scroll down. 

Right underneath the Age and Gender widget you will be able to see the Map widget in CX Social. Here you can view a map that will show you where CX Social has detected the originating location of tracked mentions (if retrievable). Location detection is done by using a number of different criteria but is not always possible. You can read more about this here

For example blog posts, site articles and even social network mentions like tweets and Facebook mentions cannot contain location. If we were unable to detect the location the country is set to 'unknown'It can often be useful to include 'unknown' as a country typically combined with an extra condition on the language when setting up your keyword search.
On the right side of the map you will be able to see a breakdown of mentions by country, state, city... this is  dependent on whether or not you zoomed in. You can click on the individual locations to see which mentions were originating from those places.

Important: Please take into account that the numbers you see aren't necessarily per country/city. In order to provide you with an overview the world is split into automatic clusters and the amount of mentions per cluster is calculated. Thus you will see numbers shift when you zoom in and/or out.
If you would like to have the exact amount of mentions per country you can use the filter.
People Engagement, Influencers and Followers
Last but not least the People section. Right under the Map widget you will be able to find out whom your Influencers might be, the most engaging customers and even who has the most followers!
We ranked these people by 3 different parameters: Engagement, Influence and Followers that can be changed via the dropdown menu on the right side. If you are looking at the default overview (Engagement in this case) you will see the ranking of users for all the different social profiles that are connected to the topic. 

If you want to see a specific profile only you can either filter on it or click on the name of the profile in the side bar. Additionally on the left side you will be able to see the amount of Unique Users that were detected in the selected data set for that period of time.

Unique Users is calculated based on the Author ID field and not based on the name of the User. This also means that mentions without the Author ID field (eg. blog posts, news articles, etc.) are not included. Here you are able to find out how many Unique Users used a hashtag for example.
In this overview, you will see a ranking of the users who interact (engaged) the most with your connected social profile(s). The more they interact with posts of the social profile, the higher their engagement, and thus the higher they will end up in the ranking. Right next to name and profile of the user we show you how many Posts, Likes, Retweets, etc. the user performed by type.

Second option you have in the dropdown menu is Influence. Here you will be able to see a high to low ranking of the people whose own posts are liked, retweeted, commented, replied to,.. the most combined with the number of times they are mentioned in a post from someone else, in relation to the topic. 

The numbers on the side show how much others performed a specific type of action on/with the profile. For example, a user made a wall post on the CX Social Facebook page. When he receives a lot of likes and comments on this wall post, he will be influential for this profile. When this person is mentioned a lot in mentions on Twitter coming from a connected social profile, this person will also be perceived as an influencer. 

Here is a quick list per Social Network of what is counted as Influence for the connected profiles: 

ŸŸ●  Facebook: Likes and comments on wall posts from the user and Private messages
ŸŸ●  Twitter: Retweets and replies on tweets made by the user that mention the profile and DM's. 
●  Instagram: Likes from the connected account on posts of the user. 
ŸŸ●  Pinterest: Repins of pins from the user as well as comments and likes on those pins. 
ŸŸ●  Tumblr: Reblogs on posts made by the user on the connected Tumblr profile. 

If you want to find out who has the most followers out of the people who mention something about your topic or interact with your social profiles you can use the Followers section. Ranking is based on the number of followers (only Twitter). 

Important: the ranking is based on the number of followers a profile had at the moment that it posted the last tweet that was related to the topic. When filtering on number of followers in the Insights, we request all the information coming from the profile. So, it could be that the number of followers increased since this last tweet we received in CX Social, and this is why the ranking sometimes might seem a bit off in CX Social.

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